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#MedTech

All blog materials tagged with "MedTech" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

MedTech marketing in Russia 2026: advertising clinics through Ya.Direct + content
PerformanceMay 9, 202613 min

MedTech marketing in Russia 2026: advertising clinics through Ya.Direct + content

MedTech is the most underutilized performance segment in the Russian Federation. CPL 500–1000 ₽, LTV 15–50K ₽, ROAS 4–8. Full analysis: channels, specifics of medical advertising, compliance, content strategy, typical mistakes of clinics.