#media plan
All blog materials tagged with "media plan" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Marketer templates: twenty-one files and when you need which one
Navigation through all site templates: six media plan forms, five briefs, four content plans, rubricator, cohorts, technical specifications, KPI dashboard, cold letters and portfolio assignments. I figure out which file is used for which task and in what order to use them.
Media plan for seeding in Telegram 2026: CPM, channel verification and subscriber price
You need to count crops based on the coverage of a post, and not on the number of subscribers - the difference is often twofold. I’m going over the calculation of CPM, the checklist for checking the channel before payment, marking placements and how to reduce the wave so that the second one is cheaper.
Media plan for 2026-2027 with an event calendar: how to connect seasonality and holidays
A holiday calendar only works when it is linked to a budget and preparation deadlines. I’m analyzing the assembly order: first, its own seasonality from Wordstat, events on top of it, counting back from each event, dead windows and reserve.
Media plan 2026: Excel template of 5 sheets for a performance campaign from 100K ₽
The minimum viable media plan takes 1 business day and fits into 5 sheets. Goals and KPIs, budget distribution by channel with forecast metrics, weekly tactics, creatives, plan/fact analysis. With a ready-made CPL/CAC/ROAS forecast formula and budget allocation benchmarks for 6 types of tasks.