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#marketing formulas

All blog materials tagged with "marketing formulas" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

PerformanceMay 9, 202612 min

How to calculate ROAS, CPL and LTV/CAC in 2026: formulas, errors, niche calculator

Formulas ROAS, CPL, CPA, LTV/CAC, payback period - without water. With an analysis of 6 typical errors in calculations (which I saw in 80% of client reports) and a table of normal values for 5 niches.