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#market norms

All blog materials tagged with "market norms" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Russian market benchmarks 2026: summary of seven metrics and how to use them
PerformanceSeptember 5, 20269 min

Russian market benchmarks 2026: summary of seven metrics and how to use them

Summary of standard values for the Russian market: CPC in Direct, CTR in VK Ads, CPL in B2B, ROAS in e-com, LTV to CAC in SaaS, open rate email and landing page conversion. With rules of application: why the median is deceiving and what to actually compare yourself to.