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#margin

All blog materials tagged with "margin" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Seasonal marketing 2026: sales plan for 11.11, emergency and New Years without loss of margin
StrategyJune 12, 20269 min

Seasonal marketing 2026: sales plan for 11.11, emergency and New Years without loss of margin

Sales calendar 2026 and how to make money on 11.11, Black Friday and New Year, and not just cut prices. Preparation plan for 6 weeks, mechanics without discount dumping, specifics of marketplaces and calculation of the real margin of the promotion.

Pricing strategy 2026: how to raise the price without customer churn and not lose position
StrategyAugust 1, 202511 min

Pricing strategy 2026: how to raise the price without customer churn and not lose position

“Competitors are cheaper” is the most common fear when discussing price increases. Analysis: what pricing strategies work in the Russian market, how to test the price, how to increase the price without losing customers, and how anchoring kills margins. With examples from SaaS, e-com and services.