#mailings
All blog materials tagged with "mailings" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Reactivation of the 2026 database: segmentation of dormant clients and win-back without discounts
How to bring back lost customers in 2026 without discount dumping: segmentation of sleepers, trigger scenarios in email, Telegram and WhatsApp, what to write instead of “-20% today only.” With reactivation benchmarks by channel.
WhatsApp Business API for marketing 2026: newsletters, chatbot, CRM
How to launch WhatsApp Business API in 2026: official newsletters with 90%+ open rate, chatbot without a programmer, integration with amoCRM and Bitrix24. Analysis of costs, limits and real cases for small and medium-sized businesses in Russia.
Email marketing in Russia 2026: platforms, metrics and automation
Which email service to choose in 2026, how to raise the Open Rate above 25% and not end up in spam under Federal Law 152. I compare Unisender, SendPulse, Mindbox, Dashamail with numbers and real cases.