#look-alike
All blog materials tagged with "look-alike" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Yandex Audiences: segments, look-alikes and why they don’t work
I’ll look at what segments can be collected in Yandex Audiences, what is the minimum size needed, how to build similar audiences, and three reasons why a segment refuses to gain coverage or brings in untargeted traffic.
Audiences in advertising: cold, warm, hot, LAL and custom
I analyze the temperature of the audience in a human way: how cold differs from warm, what is look-alike and what segment to build it from, when custom audiences work, and when they burn the budget. With a table of offer temperature correspondence.
New VK Ads account in 2026: a step-by-step guide for a marketer
A complete guide to the new VK Ads account: setting goals, look-alike, auto-strategies, retargeting, creatives, reports. With 7 mistakes that I saw in 80% of client accounts, and a table of working strategies by niche.
Retargeting in 2026: segments, pixels and chains in Ya.Direct and VK Ads
Retargeting is the only performance tool with ROAS 8-15x when configured correctly. But 80% of offices use it incorrectly: one segment for everyone, no frequency limit, no look-alike. A complete guide to segments, pixels, touch chains.