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#leads

All blog materials tagged with "leads" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Email marketing 2026: drip campaigns, segmentation and triggers
CasesAugust 14, 202512 min

Email marketing 2026: drip campaigns, segmentation and triggers

How to build an email funnel with a conversion rate of 9%+: drip series, lead scoring, segmentation by behavior. Real benchmarks open rate, CTR, unsubscribe rate for the Russian market.

CRM marketing 2026: lead scoring, funnel and return of lost customers
CasesSeptember 2, 202511 min

CRM marketing 2026: lead scoring, funnel and return of lost customers

How to build CRM marketing from scratch: lead scoring, sales cadence, win-back campaigns. Conversion benchmarks for B2B and e-com, real examples from practice.