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#landing page

All blog materials tagged with "landing page" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Terms of reference for landing 2026: what to write to the contractor so as not to redo it
StrategySeptember 5, 202610 min

Terms of reference for landing 2026: what to write to the contractor so as not to redo it

Technical specifications for the landing page: nine sections of the structure, requirements for speed and mobile version, analytics goals, acceptance criteria. I analyze how the technical specification differs from the brief and what points are missed most often.

Landing page 2026: structure with 7%+ conversion and typical mistakes
PerformanceFebruary 3, 202611 min

Landing page 2026: structure with 7%+ conversion and typical mistakes

How to build a landing page structure with above-average conversion: first screen, offer, proof, CTA. Benchmarks for Russian niches, 5 common mistakes and a checklist before launch.