#influencer marketing
All blog materials tagged with "influencer marketing" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Media plan for seeding in Telegram 2026: CPM, channel verification and subscriber price
You need to count crops based on the coverage of a post, and not on the number of subscribers - the difference is often twofold. I’m going over the calculation of CPM, the checklist for checking the channel before payment, marking placements and how to reduce the wave so that the second one is cheaper.
Influencer marketing in Russia 2026: native integrations in TG and VK, prices, how not to drain your budget
Influence in the Russian Federation is not Instagram in 2021. These are TG channels with an ERR of 10-20%, VK Clips and Zen authors with an SEO tail. Analysis of 5 formats, pricing by niche (500 ₽ - 100,000 ₽ per publication), how to calculate CPM and check a blogger for cheating before payment, and why coverage and KPI kills the ROI of a campaign.
NEMIFIST: Telegram channel from scratch, integration and 1,022 leads via Senler
The Telegram channel has grown to 50 thousand+ subscribers; The Senler funnel collected 1,022 leads at RUB 12.56. Analysis of integrations by Booster and Gordey based on individual publications.