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#GTM

All blog materials tagged with "GTM" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing Analytics 2026: GA4, Metrics, Attribution and Dashboards
PerformanceOctober 7, 202514 min

Marketing Analytics 2026: GA4, Metrics, Attribution and Dashboards

How to build marketing analytics from scratch: GA4 vs Yandex Metrica, GTM setup, channel attribution, heat maps and web viewer. Real stack for a team of 1 person.