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#growth

All blog materials tagged with "growth" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

The first 90 days of marketing in a startup: plan before and after the first clients 2026
StrategyJune 2, 20268 min

The first 90 days of marketing in a startup: plan before and after the first clients 2026

What exactly should a marketer do in a startup in the first three months: which channels should not be touched until product-market fit is achieved, how to reach the first 10 clients without a budget, and what will break sooner than you expect.

Product-Led Growth 2026: freemium, product virality and PLG metrics
StrategyMarch 3, 202611 min

Product-Led Growth 2026: freemium, product virality and PLG metrics

How to build growth through the product itself: freemium, trial, viral mechanics. When PLG works and when it doesn't. Trial→paid conversion benchmarks, NRR and retention for B2B SaaS.