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#eSports

All blog materials tagged with "eSports" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing in gaming in Russia 2026: channels, budgets, benchmarks in 5 areas
CasesMay 9, 202614 min

Marketing in gaming in Russia 2026: channels, budgets, benchmarks in 5 areas

Gaming marketing using the example of COLIZEUM, EZ KATKA and NEMIFIST: communities, integrations and tournaments. The budget ranges in the article are guidelines, and the results of personal cases are indicated separately.

EZ KATKA: marketing a network of 19 esports arenas
CasesMay 8, 20264 min

EZ KATKA: marketing a network of 19 esports arenas

Managed the marketing of the EZ KATKA network: 19 arenas, 120 thousand clients and 124 million rubles in turnover of the entire network for 2024. CAC reduction by 15%, own channels and standards for franchisees.