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#errors

All blog materials tagged with "errors" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Failure case: −20% for the quarter. What did I do wrong in the segmentation hypothesis?
CasesMay 8, 20267 min

Failure case: −20% for the quarter. What did I do wrong in the segmentation hypothesis?

Not all of my cases are successes. This one is a 20% failure to the quarterly plan. And that is why it is still useful to me. Segmented by demographics - should have been segmented by behavior. It was worth the proceeds.