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#employer brand

All blog materials tagged with "employer brand" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

HR marketing in 2026: how to hire through advertising, and not just through HH and Avito
CareerAugust 7, 202510 min

HR marketing in 2026: how to hire through advertising, and not just through HH and Avito

The labor market is overheated - the CPL of vacancies for HH has increased 2-3 times in 2 years. Analysis of HR marketing channels: targeting in VK and TG, career page SEO, referral programs, employer brand in Zen. With CPL by positions and conversions.