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#e-commerce

All blog materials tagged with "e-commerce" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Feed for Yandex Direct 2026: required elements, categoryId and validation errors
PerformanceSeptember 5, 202611 min

Feed for Yandex Direct 2026: required elements, categoryId and validation errors

Product campaigns are driven by the quality of the feed, not the campaign setup. Based on the official information, I’m reviewing the required elements of an offer, the categoryId role, two levels of segmentation, and errors that cause offers to silently drop out.

Yandex Metrica 2026: setting goals, e-commerce and linking with Direct
PerformanceMay 11, 202613 min

Yandex Metrica 2026: setting goals, e-commerce and linking with Direct

Ya.Metrika is the central data hub for performance in the Russian Federation. Without correctly configured goals, Ya.Direct overpays for CPL by 30-50%. Full guide: what 8-12 goals are needed, e-commerce through dataLayer, connection with YA Audiences and CRM, automatic alerts in Telegram. With an analysis of 5 typical mistakes.