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All blog materials tagged with "developer advertisement" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Real estate marketing in 2026: channels, CPL and developer specifics
PerformanceSeptember 25, 202512 min

Real estate marketing in 2026: channels, CPL and developer specifics

The real estate market in the Russian Federation is one of the most competitive in terms of CPL. 800–3500 ₽ per lead in Ya.Direct for new buildings. Analysis of channels: Ya.Real Estate, CIAN, Avito, Direct. With a table of CPL and conversion per transaction by channel.