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#Customer acquisition

Articles about Customer acquisition: practical guides, analysis and case studies with their market context clearly identified.

Blended vs. paid CAC: match costs to customers
PerformanceGlobal frameworkOctober 18, 20266 min

Blended vs. paid CAC: match costs to customers

Separate channel scope from cost scope, allocate shared acquisition costs and reconcile blended and paid CAC with a worked USD ledger.

New vs. returning customer ROAS: reconcile the revenue mix
PerformanceGlobal frameworkOctober 18, 20264 min

New vs. returning customer ROAS: reconcile the revenue mix

Reconcile first and repeat orders, show why account ROAS can rise while new-customer acquisition weakens, and preserve a consistent spend denominator.