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#CTR

All blog materials tagged with "CTR" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

VK Clips 2026: CTR standards, coverage and what really attracts impressions
SMMSeptember 5, 20268 min

VK Clips 2026: CTR standards, coverage and what really attracts impressions

Clips are the only VK format that provides impressions beyond subscribers. I analyze what numbers are considered the norm, how CTR in Clips differs from CTR in the feed, what happens in the first three seconds and why screening is more important than likes.