#CRM
All blog materials tagged with "CRM" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Offline conversions: how to link advertising to sales that are not included in analytics
Half of sales happen off-site: a call, a visit, payment from the manager. I’m looking at five ways to get these deals to advertising systems - from promotional codes and individual numbers to downloading offline conversions from CRM, and the blind spots of each.
RFM segmentation 2026: how to get repeat sales from your customer base
How to break down the database by RFM (recency, frequency, amount) and increase repeat sales in 2026: matrix of segments, what to send to champions and sleepers, how to calculate in Google Sheets and CRM. With real increases in repeat purchases.
Reactivation of the 2026 database: segmentation of dormant clients and win-back without discounts
How to bring back lost customers in 2026 without discount dumping: segmentation of sleepers, trigger scenarios in email, Telegram and WhatsApp, what to write instead of “-20% today only.” With reactivation benchmarks by channel.
CRM marketing 2026: lead scoring, funnel and return of lost customers
How to build CRM marketing from scratch: lead scoring, sales cadence, win-back campaigns. Conversion benchmarks for B2B and e-com, real examples from practice.
Sales funnel 2026: how to build from traffic to repeat purchase
A funnel is not a diagram in Miro. These are measurable stages with specific CRs at each transition. How to build a funnel from scratch: traffic → lead → qualification → deal → retention. With real conversions across 4 niches and tools to measure each stage.