#CPL
All blog materials tagged with "CPL" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
CPL, CAC and LTV: how to read three metrics together, not separately
Three metrics alone do not answer any question about money. I’ll analyze how CPL differs from CAC, why LTV without a deadline is meaningless, how to combine them into one solution, and what numbers should be considered the norm for the Russian market.
Quiz marketing 2026: quiz landings, conversion and unit economics
When a quiz landing gives you leads cheaper than usual, and when it wastes your budget on junk applications. In 2026, I will analyze the constructors, quiz structure, conversion benchmarks and CPL by niche, how to clean quiz leads before transferring them to sales.
B2B lead generation 2026: channels, qualifications and cost per lead
Comparison of B2B lead generation channels in Russia: context, target, content, outreach. CPL by niche, BANT qualification, deal cycle of 90 days - all with real numbers.
Call tracking in 2026: how to connect and link calls with advertising
Calltouch, CoMagic or Yandex.Calls - what to choose. How to set up call tracking, transfer conversions to Yandex Direct and reduce CPL by 20-40% without increasing the budget. Practical instructions with numbers.
How to calculate ROAS, CPL and LTV/CAC in 2026: formulas, errors, niche calculator
Formulas ROAS, CPL, CPA, LTV/CAC, payback period - without water. With an analysis of 6 typical errors in calculations (which I saw in 80% of client reports) and a table of normal values for 5 niches.
Ya.Direct vs VK Ads vs Telegram Ads in 2026: comparison of CPL for 6 niches
I work with performance budgets from 1M ₽/month in all three advertising offices. Real CPL in 6 niches: gaming, e-com, MedTech, fintech, EdTech, B2B SaaS. Indicating where which office wins and in what ways.
Yandex.Direct 2026 Campaign Master: when it works, when it doesn’t, and how to prepare it correctly
The Campaign Wizard is not a “simple version of Direct”. This is an automated tool with different optimization logic. Analysis: how it learns, when to use it instead of manual campaigns, which niches are suitable, how to read analytics and what mistakes of beginners kill the results.