All tags
Tag · 2 articles

#CPA

Articles about CPA: practical guides, analysis and case studies with their market context clearly identified.

Set a target CPA from contribution margin
PerformanceGlobal frameworkOctober 18, 20264 min

Set a target CPA from contribution margin

Calculate an acquisition ceiling from contribution after discounts, product cost, fulfillment, fees and a chosen reserve, with a worked USD waterfall.

Marginal vs. average CPA when increasing ad spend
PerformanceGlobal frameworkOctober 18, 20264 min

Marginal vs. average CPA when increasing ad spend

Compare additional spend with additional observed actions, separate marginal from average CPA and avoid a causal verdict from two unmatched periods.