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#CJM

All blog materials tagged with "CJM" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Customer Journey Map in practice: how to build CJM in one day and find where customers leave
StrategyAugust 16, 202510 min

Customer Journey Map in practice: how to build CJM in one day and find where customers leave

CJM is not a pretty design for slides. This is a diagnostic tool: where the client gets lost, where he gets irritated, and where he goes to a competitor. Analysis of the methodology, a real example of CJM for e-com, typical errors and a template in Miro/FigJam.