#checklist
All blog materials tagged with "checklist" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Marketing audit 2026: 40 questions and a checklist in one working day
How to conduct a marketing audit in one day: channels, funnel, analytics, budget, team. A checklist of 40 questions from practice - I use it on every new project.
What do I do when a performance campaign doesn’t work: 6-step checklist
Once every two weeks something breaks in one of my campaigns. CPL jumps 3 times, conversions drop, budget is burning. Over the course of 9 years, I have developed a 6-step diagnostic algorithm that reduces “doesn’t work” to a specific reason in 90 minutes.
Checklist for hiring your first marketer 2026: 18 points for a founder
When to hire your first marketer and who exactly: a generalist with a performance base or a narrow specialist. 18-point checklist, numerical interview questions, 2-hour test task and 90-day KPI plan. From the practice of both sides of hiring.