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#call tracking

All blog materials tagged with "call tracking" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Offline conversions: how to link advertising to sales that are not included in analytics
PerformanceSeptember 5, 20269 min

Offline conversions: how to link advertising to sales that are not included in analytics

Half of sales happen off-site: a call, a visit, payment from the manager. I’m looking at five ways to get these deals to advertising systems - from promotional codes and individual numbers to downloading offline conversions from CRM, and the blind spots of each.

Call tracking in 2026: how to connect and link calls with advertising
PerformanceMay 12, 20269 min

Call tracking in 2026: how to connect and link calls with advertising

Calltouch, CoMagic or Yandex.Calls - what to choose. How to set up call tracking, transfer conversions to Yandex Direct and reduce CPL by 20-40% without increasing the budget. Practical instructions with numbers.