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#budget planning

All blog materials tagged with "budget planning" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Marketing budget 2026: how to calculate, distribute and defend to the CEO
StrategySeptember 10, 20259 min

Marketing budget 2026: how to calculate, distribute and defend to the CEO

“How much do we need for marketing?” - a question without a normal answer for most marketers. The calculation formula is based on unit economics, and not on “5% of turnover.” How to distribute across channels, how to defend to the CEO, how to set stop criteria.