All tags
Tag · 1 article

#budget migration

All blog materials tagged with "budget migration" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Yandex.Direct vs Google Ads in 2026 for the Russian market: when which one, CPC/CPL benchmarks, budget migration
PerformanceMay 11, 202616 min

Yandex.Direct vs Google Ads in 2026 for the Russian market: when which one, CPC/CPL benchmarks, budget migration

Google Ads from Russia is not available directly from 2022. Ya.Direct took 80%+ of the market, but does not cover all tasks. When is which account, how do auctions differ, CPC/CPL/ROAS benchmarks for 6 niches, step-by-step budget migration. With experience 124M ₽ turnover through Ya.Direct.