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#Brand search

Articles about Brand search: practical guides, analysis and case studies with their market context clearly identified.

Separate brand and nonbrand search before judging growth
PerformanceGlobal frameworkOctober 18, 20263 min

Separate brand and nonbrand search before judging growth

Classify brand, nonbrand and ambiguous search intent consistently, then reconcile a mixed campaign result without claiming that brand demand was newly created.