Tag · 1 article

#brand

All blog materials tagged with "brand" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

StrategyJune 11, 20269 min

Naming and positioning 2026: framework in one day

How to find a positioning and name for a product in 2026 in a day: a framework based on alternatives and value, not on the “mission”. Checking a name for availability, domain and consonance, typical mistakes. With examples of how one word in positioning changes conversion.