#benchmarks
All blog materials tagged with "benchmarks" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Russian market benchmarks 2026: summary of seven metrics and how to use them
Summary of standard values for the Russian market: CPC in Direct, CTR in VK Ads, CPL in B2B, ROAS in e-com, LTV to CAC in SaaS, open rate email and landing page conversion. With rules of application: why the median is deceiving and what to actually compare yourself to.
CPC in Yandex Direct 2026: why clicks become more expensive and how to distinguish the market from your mistakes
In most offices, the increase in average CPC turns out to be a consequence of their own actions, and not of changes in the auction. I’ll look at four reasons for price increases, levels by niche, the effect of Google Ads leaving and the procedure for checking your dynamics.
Yandex.Direct vs Google Ads in 2026 for the Russian market: when which one, CPC/CPL benchmarks, budget migration
Google Ads from Russia is not available directly from 2022. Ya.Direct took 80%+ of the market, but does not cover all tasks. When is which account, how do auctions differ, CPC/CPL/ROAS benchmarks for 6 niches, step-by-step budget migration. With experience 124M ₽ turnover through Ya.Direct.