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#audience

All blog materials tagged with "audience" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Audiences in advertising: cold, warm, hot, LAL and custom
PerformanceSeptember 5, 202610 min

Audiences in advertising: cold, warm, hot, LAL and custom

I analyze the temperature of the audience in a human way: how cold differs from warm, what is look-alike and what segment to build it from, when custom audiences work, and when they burn the budget. With a table of offer temperature correspondence.

VK Advertising 2026: a complete guide to setup, audiences and optimization
PerformanceDecember 17, 202512 min

VK Advertising 2026: a complete guide to setup, audiences and optimization

How to set up VK Advertising in 2026: formats, audiences, auto strategies, ERID marking. CPL by niche, common mistakes and campaign optimization with real examples.