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#advertising marking

All blog materials tagged with "advertising marking" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Labeling of online advertising 2025–2026: ORD, ERID and what will happen if you don’t label
PerformanceAugust 25, 202510 min

Labeling of online advertising 2025–2026: ORD, ERID and what will happen if you don’t label

From September 1, 2023, marking is required - a fine of up to 500K ₽. Analysis: who is obliged to mark, how to obtain an ERID, what an ORD is, what formats are exempt. With a checklist and examples from practice.